Author name: Oxper

FROM SIMPLE TO COMPLEX, B2B MARKETING BARRIERS COME IN MANY FORMS. BUT WE HAVE SOME ACTIONABLE INSIGHTS ON HOW YOU CAN BREAK THROUGH THESE BARRIERS AND PIVOT YOUR TEAM TOWARDS A RESULT-ORIENTED FUTURE. B2B marketing executives often lament the challenges of working in a business-to-business model, maintaining that many traditional practices are dry and unengaging. The […]

There is nothing new about account-based marketing. In fact, it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it into its current, scalable form offering massive pipeline and revenue growth. Thanks to fact-based analytics, CRM, marketing automation platforms and personalization, the execution of an

In this day and age, “personalization” is of paramount significance in any B2B marketing agency. If done right, personalization can boost sales, refine sales and marketing efficiency, and help your organization establish a more authentic relationship with the clients. With more and more brands vying for the top spot in today’s competitive market, it is time for

2021 saw a seismic shift in the way customers interact with B2B brands. The quest for meaningful engagement in B2B is more important than ever now:

B2B Marketing buyers doing intense amount of online research before conversations with sales reps ever take place. 95% of buyers choose companies that provide valuable content.

Historically, technological transformations created jobs! Remember the industrial revolution​

Approach toward recruitment has changed drastically in the past 20 years with most changes have come in the last 3 years.

Account Based Marketing comes with lot of benefits if it is well aligned with account based sales​​

The struggle to fill job openings with skilled employees is real. But most organizations still rely on a handful of tried and tested recruitment techniques.