Over the recent years, social media channels have become an indispensable part of most B2B marketing strategies. From generating quality leads to building buzz around brands, a lot of marketers have been able to successfully harness the power of the social space. However, there is no denying the fact that a lot of B2B businesses […]
How to Measure the Success of B2B Social Media Marketing Campaigns? Read More »
A strong social media presence for B2B marketing companies is pivotal in shortening the sales cycle, engaging prospects in a more personal way and delivering better customer service. In fact, recent research has revealed that every fresh social media channel you add to your social media advertising plan can increase ROI and effectiveness by a
Devise the Perfect B2B Social Media Marketing Strategy from Scratch Read More »
The recruitment landscape is undergoing a paradigm shift, where we, as recruiters, no longer have the option of cherry-picking talent from a pool of qualified candidates. Job-seekers choose us when they’re ready, so we must be at all the right places and build up our credibility as an organisation to be their employer of choice.
Top 5 Marketing Channels for Inbound Recruitment in 2022 Read More »
A lot of recruitment strategies focus on attracting active candidates: those who are already looking for a job. However, the bleak reality is that 75% of the workforce are passive candidates, meaning they are not actively looking for jobs even though they might be interested in new opportunities. Objectively, it makes no sense to focus
3 Ways to Turn Your Organisation into a Magnet for Passive Talent Read More »
There is nothing new about account-based marketing. In fact, it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it into its current, scalable form offering massive pipeline and revenue growth. Thanks to fact-based analytics, CRM, marketing automation platforms and personalization, the execution of an
3 Biggest ABM Myths: Debunked Read More »
2021 saw a seismic shift in the way customers interact with B2B brands. The quest for meaningful engagement in B2B is more important than ever now: with expectations around personalization at an all-time high. In response, businesses are shifting from traditional account-based marketing (ABM) to a more holistic approach known as account-based experience (ABX) ABX
From ABM to ABX: The Evolution of B2B Engagement Read More »
B2B buyers do an intense amount of online research before conversations with sales reps ever take place. 95% of buyers choose companies that provide valuable content. However, if you don’t offer high-quality content that provides value to B2B readers, you’ll miss out on being part of the research phase. You may never get the opportunity
B2B Content Marketing that Doesn’t Burn A Hole in your Pocket Read More »
Consider the following hypothetical: your organization is in the middle of a major hiring push and suddenly your recruiting manager has taken ill and will be unable to perform his duties for a matter of weeks or months. Or worse amid the many ongoing Covid-19 waves, your workforce faces a talent crunch owing to lay-offs
Recruitment Marketing: Quit Waiting on the Perfect Candidate (Hire them instead). Read More »
The world of marketing moves at the speed of light. For marketers, a new year means new business trends to look out for. In 2021, we saw just how quickly the B2B marketing industry can evolve. As some marketers embraced hybrid business landscapes, others saw a slump in the virtual engagement and online traffic they
3 Biggest Trends Shaping the B2B Landscape in 2022 Read More »
Leads, leads, leads- the only tune on the tip of every marketer’s tongue. Once the referrals and the circle of family-friends aren’t enough to keep your firm growing, it’s all about the leads. However, when it comes to B2B lead generation, it’s very easy to slow down or even halt any campaign progress by making
5 Fatal B2B Lead Generation Mistakes to Avoid in 2022 Read More »
