3 Biggest ABM Myths: Debunked
There is nothing new about account-based marketing. In fact, it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it …
From ABM to ABX: The Evolution of B2B Engagement
2021 saw a seismic shift in the way customers interact with B2B brands. The quest for meaningful engagement in B2B is more important than ever now: with expectations around personalization …