Measure your hiring success with the help of recruitment metrics and KPIs to optimize your talent acquisition processes which can make or break your business.
Recruitment Marketing Metrics: Why, How and What to Track Read More »
Technology is helping marketing services agencies to create satisfying programs for their clients, but being adept at knowing how to draw the full potential of these technologies is the forte of only a great agency. Today, on National Technology Day, we discuss the various marketing services of B2B agencies that technology has helped automate to
How Marketing Services Agencies are Using Tech to their Advantage Read More »
Despite so many innovations in marketing, B2B marketing still happens to be one of the most laborious marketing practices of all. Traditionally, B2B marketing has relied on certain strategies that still work well with small and mid-market prospects. When targeting marketing efforts toward enterprises (or high-ticket B2B clients), this strategy hits a wall. Now, they
The Truth About the Effectiveness of B2B Marketing Strategies Read More »
Historically, technological transformations created jobs! Remember the industrial revolution or the more recent IT revolution?? ….but this march of the world towards automation is different….automation is not just easing physical labour out…it’s actually “almost thinking” like what humans thought was irreplaceable…the brain!! Automation threatens 69 per cent jobs in India 2016 World Bank report “Digital
Common Denominator Among Successful People – Constant Learning Read More »
People have Different Needs , Motivations, Expectations and Key Purchase Drivers Personas are the Who in your targeting plan. The Who could be of many types and at different stages of the sales funnel or the target hierarchy: Ankit (50) : CEO of an automotive firm Ankita (25) : Middle manager at an ancillary unit
Are you targeting ankit(50) and ankita(25) with the same marketing message? Read More »
You just bet your bottom dollar on internet banner advertising, but, there’s a reported decline in call-to-actions. What should’ve ideally muscled up the website traffic, isn’t making any strides. Our guess: you’ve been badly bitten by ‘Banner Blindness’- well, that’s the new lingo/ epidemic of users blindly ignoring your ad. Conversely, for the number of
When did you last click on a banner? Read More »
