Building and maintaining a strong employer brand is paramount for the success of any enterprise.
Creating and managing an ongoing internal communications program is critical to providing a wide range of benefits and can help deliver results that positively impact a company's perception.
“Engaging”, not “telling” is the new law. Originally stereotyped as a one-way broadcast, employee engagement is now believed to optimize workforce performance and increase commitment towards business objectives. Internal Communication is aimed at building individual skills and competencies, employing reasonable and constructive criticism and a greater understanding of organizational objectives.
With marketing automation
the practicalities of Internal communication become multi-disciplinary in nature. The confines of organizational hierarchies, geographic constraints, cross-team correspondence, modified company policies, and shared notices regarding staff meeting or a crisis situation, all seamlessly get addressed by business intelligence (BI).
The BI hub serves
as a central access point to monitor employee efficiency and job-involvement. Adopting best ‘employee advocacy’ practices create a sense of community, improved inter-departmental communication and keeps you up-to-date with how these stakeholders view their organization as a brand.
In the applicability
BI is not limited; internal employment opportunities and trainings are other cogs in the wheel. It nurtures best practices to create future leaders and increased employee contribution, who down the path may act as company ambassadors.
the advantage of connecting with your internal audience. These stakeholders are the prime performance indicators and therefore the approach needs to be more influential and motivational rather than inoculation based.
The three most used channels for Internal Communication are:
company's intranet, email and leadership communications.