Account Based Marketing
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Account Based Marketing
The Art of Personalization in Account Based Marketing
Tailoring messages to fit each account’s unique challenges and goals is an art. This approach fosters deep connections beyond traditional marketing. In B2B marketing, revenue is driven by accounts, not just leads. ABM prioritizes quality over quantity, focusing on targeted accounts for success. Strategic investment in time, resources, and technology unleashes key account potential.
Uniting Marketing and Sales Under ABM
Oxper: Leading the ABM Revolution
At Oxper, we’re not just marketers; we’re ABM innovators. We tailor personalized content across channels to convert niche buyers, seamlessly merging marketing and sales efforts. ABM’s effectiveness is evident: Over 60% of companies using it for over a year saw significant revenue growth, with nearly 20% experiencing a remarkable 30% surge. ABM is the key to success in the competitive B2B landscape. At Oxper, we’re committed to unlocking its full potential for high-value target accounts through tailored experiences.
Precise Targeting, Personalized Engagement
What We Deliver.
Art of customized communication that resonates with the target audience
Nurturing accounts with personalized engagement
Aligning sales and marketing seamlessly for maximum ROI
Precise targeting of high-value accounts
Personalized strategies to orchestrate unique experiences
Sales and Marketing alignment to drive growth
Data-driven actionable insights
Establish thought leadership
Frequently Asked Questions
Unlike traditional marketing, which casts a wide net to attract leads, ABM focuses on a curated list of high-value accounts. It prioritizes quality over quantity, ensuring personalized engagement with decision-makers, leading to higher deal closures.
Use data-driven insights such as firmographics, technographics, intent data, and predictive analytics to select high-value accounts with the highest likelihood of conversion. Leveraging AI-powered tools can significantly improve account selection accuracy.
Yes! Even with limited resources, startups can implement ABM using a 1:Many approach (targeting multiple accounts with semi-personalized messaging) and gradually move toward 1:Few or 1:1 strategies as they scale.
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