The leads from your last successful marketing engagement
are now your customers. But isn’t business more than a single engagement? Businesses have to stay relevant. There is constant focus on rolling out new products, services and ideas. Well-crafted buyer personas are the drivers of today’s effective engagement. So why should you lose out on the bounty of an already-in-place persona base?
The leads from your last successful marketing engagement are now your customers. But isn’t business more than a single engagement? Businesses have to stay relevant. There is constant focus on rolling out new products, services and ideas. Well-crafted buyer personas are the drivers of today’s effective engagement. So why should you lose out on the bounty of an already-in-place persona base?
They know you
Have already bought from you
May be more receptive to your new brand/product/service offering
Can transform into your advocates
Post-purchase engagement - Track purchase data, communication, feedbacks, digital footprints and updated interests. This focusses retargeting efforts better.
Nurture a mutually-beneficial relationship - Keep in touch using relevant content that interests them. Reach out to these buyers with requests for shared blog posts, feedbacks and testimonials as direct or indirect advocates.
Yes, your lead nurturing efforts must be directed towards acquiring new personas and nurturing new leads. But is that enough? OXPER’s automation strategy stresses on a parallel track where your existing customers are pursued as a separate segment.
The payoff is repeat customers AND/OR lead generation through shares and referrals.