A few years back there was hardly anybody who had heard about Recruitment Marketing, simple recruitment methodologies like job boards, references and newspaper ads were the only process known to all. The candidates should come looking for the hirers and not vice versa, this was the belief that was ardently followed.
With talent becoming the key differentiation among enterprises and a real dearth of it called for innovative ways to hire and retain talent. Over the years recruitment marketing has become really popular, and has been giving profits and benefits not only to the businesses but also to the candidates by giving them an improved overall experience.
But why is recruitment marketing actually gaining popularity amongst the hiring teams?
Key benefits that recruitment marketing provides to a business:
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Helps One Track Down the Correct Talent
The traditional recruitment methodology helps an organisation come across a lot of candidates but how many of them are actually a good fit for an organisation cannot be quantified. Through Recruitment Marketing, one can approach only those that might actually be a good fit for an organisation. The hiring approach becomes more refined and as per the requirements, helping one chooses from a targeted list of potential candidates.
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Accelerated Process
When the list of candidates gets refined through various recruitment marketing techniques, the candidate pipeline has only those resumes, that are a good fit for an organisation. This, in turn, saves the time of the hiring teams of going through innumerable resumes and wasting resources on interviewing those applicants that do not belong to their organisation. This helps to speed up the process of hiring.
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Improved Candidate Experience
Creating a relationship with the candidates is extremely important for any business, for their goodwill as well as their company image. They should know why it is the best place to work, and should be able to lure them to be a part of their company. The candidates that might not be a good fit for the current open positions might be the one they are looking for in the future. When the overall candidate experience is good, the right talent keeps coming back.
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Passive Candidates Can be Approached
Passive candidates are those who are not actively looking for a job change, and are the people one is wanting to hire for their company. Cracking these people is not an easy task and more convincing is required. Recruitment Marketing through its innovative techniques helps to not only track down such talent but also helps to approach them. It creates a brand image so as to why a company is the best suited to them, and helps them imbibe in their head that they might be open to a job switch.
Recruitment Marketing Agency with its innumerable benefits will be adopted by almost all the organisations in the coming years, the ones who do not have good hiring teams with the required expertise in place will eventually end up hiring external parties to do the needful. The benefits will weigh down the costs associated with the same.
